Cashback & Coupons — sustainable growth, paid only for results

Work with Cashback and Coupon affiliates to increase conversion, reduce cart abandonment and build customer loyalty — no media budget needed, just commission on approved sales (CPS).

CPS — commission per sale No deduplication with other channels ↑ CVR & AOV ↓ Cart abandonment
See benefits How to start

How Cashback & Coupon affiliates work

Cashback

  • High conversion rates (typically 15–25%+ for logged-in and loyal users).
  • Strong retention driver: users get part of their purchase back.
  • Perfect fit for repeat orders and loyalty.
  • Tracking via Business League proprietary tracking codes, implemented in your store and mobile apps.

Coupons

  • Triggers undecided users with a clear incentive (code / punctual offer).
  • Works for both new and returning customers.
  • Great synergy with your promotions (seasonal campaigns, launches, clearance).
  • No need for extra pixels/tags — only collaboration acceptance and use of Business League proprietary tracking codes.
Cashback & Coupons complement other affiliate sources (CSS, editorial content, influencers) and your own channels (paid, email, social) — full-funnel coverage. These channels not only convert their own traffic, but also boost conversion rates on your existing marketing efforts (e.g. Ads campaigns). They perform even better when part of a funnel where you also run Google Ads, Google CSS or Microsoft Ads via affiliation.

Benefits for online stores

  • Boost conversion of existing traffic and recover abandoned carts.
  • Pay only for results (CPS) — predictable costs, protected margin.
  • Access to large, loyal communities — recurring sales volume.
  • Competitive edge in promotional periods (Black Friday, seasonal).
  • Increased visibility by regularly uploading your promotions in the platform.
  • Flexibility: dedicated coupons per category or seasonal campaigns.

Simple launch steps

  1. Activate an affiliate program in Business League — this is the first step to work with any type of affiliate.
  2. Ensure Business League tracking codes are installed and functional in your store and mobile apps.
  3. Activate Cashback and/or Coupon affiliates in Business League.
  4. Upload your store’s promotions in the dedicated section of the platform to communicate them consistently to affiliates.
  5. Monitor performance: orders, approval rate, funnel contribution, LTV.
FAQ

Similarities & differences — at a glance

Common points

  • Mainly bottom-funnel role (higher CVR & reduced cart abandonment).
  • 100% performance-based payment (CPS) — only approved sales.
  • Fast integration via Business League platform, no media budget needed.
  • No extra pixels/tags: Business League proprietary tracking is used.

What sets them apart

  • Cashback: maximizes retention and repeat purchases; very high conversion in logged-in bases.
  • Coupons: accelerate purchase decisions; support new customer acquisition during campaigns.
  • Dependency on promotions: higher for Coupons than Cashback.
  • Volume elasticity: Cashback = stable; Coupons = fluctuates depending on offers.

Frequently Asked Questions

Will I get my customers used to discounts?
You control the type of coupons, timing and audiences. You can use segmented coupons or only for carts above a certain threshold.
What’s the technical effort?
Minimal: you only need to implement Business League tracking codes in your store and mobile apps. No extra pixels/tags are required.
Can I work with them only for limited periods?
No. Collaboration with Cashback and Coupon affiliates is ongoing: their users constantly access your offers. You can, however, provide dedicated coupons for certain categories or promotional periods, but the collaboration remains active throughout the year.